Page 73 - Vía Libre Special - 25 Years of Spanish High Speed Rail
P. 73

Characteristics of the initial
                  service 1997:

               Trains:
                    6 Alstom trainsets
               Capacity per trainset:
                    325 people
               Speed:
                    200-220 Km/h
               Frequency:                                             Tarragona was one of the provincial
                                                                    capitals which benefited from the decision
                    5 services a day in each direction            to boost the Mediterranean corridor with the
                      (Two between Barcelona and Alicante                 creation of the Euromed.
                    and three between Barcelona and Va-
                    lencia)
               Journey time:
                    An average of 3 hours
               Stations:
                      Barcelona Sants, Tarragona, Castellón,
                    Valencia Nord, and Alicante
               Price:
                    4,600 pesetas in second class
                    6,500 pesetas in first class
               Crew:
                    7 people



                                                                 In 1997 the Euromed service linked the stations of
            confidence and professionalism of the train         Barcelona Sants, Tarragona, Castellón, Valencia Nord
            managers, supervisors, crew members and everyone                   and Alicante.
            forming part of the project were instrumental to the
            excellence and prestige of the brand.             be part of the learning process), and the committed
                  The first Renfe long distance team for the   support  of  the  entire  organization,  was  the  fuel
            Mediterranean corridor was  the result  of the    that fired the passion, commitment, responsibility,
            careful  selection  of  staff  (for  posts  created six   cooperation, and pride in belonging in the men and
            years previously for the Madrid-Seville AVE) and   women taking part.
            the broad-based and  innovative training that they      In short, a mix of elements that gave rise to
            received. All professional categories took part in this   the commercial success of the new Euromed service,
            process and interacted with one another. People   while instilling a powerful customer-oriented culture
            from human resources, AVE, Euromed’s management,   and some links that remain alive today.
            and managers from various business areas were also
            present.                                               The staff and intangibles
                  These  initial  premises,  together  with  the
            creation of a management centre at Sants to             The supervisors and train managers became
            support the  onboard  and on  the ground  work  on   authentic public relations drivers for Renfe, as recalls
            the trains with people from the same group, the   Tomás Gil, number one in his class of supervisors.
            approachability and leadership of the management   “We took care of the smallest details: we checked      years of Spanish high speed rail
            team, the trust, initiative and responsibility placed in   the cleanliness of the trains, we checked that all
            the frontline people  (mistakes were considered to   passenger comfort features were working, we




                                                                   Vía Libre • Special 25th Anniversary of the AVE Edition  73
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